How to access the right opportunities
in the unpublished market.

he bottom half of the chart on the next page is "the unpublished market." One part is the "non-web" recruiters who keep openings private. Here, you need to place a superior resume to generate activity.

Right next to non-web recruiters are the growth companies. This is where the action is in the job market. These firms are constantly hiring. They often offer strong financial packages... and because they are growing so fast, previous industry experience rarely matters. Transferable skills do.

With this in mind, our research staff tracks growth companies... over 10,000 of them, and we often place client resumes with these firms.

Now, for the part of the market that "requires contacts"... if you don't have connections... or cannot network your way in, how do you compete? There are three major ways. One is to get "leads" to these jobs. The other is to place a strong statement of your credentials with "high probability" employers. And the third is to network your contacts, alumni and influential executives.

In addition to requests for interviews, these placements can produce a flow of new telephone discussions that offer networking opportunities. By the way, when you get interviews for jobs in the unpublished segment... how much less competition will you encounter? The answer is... a lot less.

Your best possibilities may be unpublished. These
jobs are a mystery to many job seekers. But, there's
really nothing mysterious about these openings.

Note: As you can see from the illustration on the page introducing this chapter, events occur that cause jobs to be created. Companies then try to fill them privately, since this is the most economical way searching their databases first. Many, but not all jobs that cannot be filled privately, eventually become published. Keep in mind that the breakdown of the job market changes by income level. The higher you go, the less that are published.

The job market-up to $100K.................50% unpublished
The job market-$101K to $150K..........75% unpublished
The job market-$150K to $200K..........90% unpublished
The job market-$200K and above........95% unpublished

There is much less competition in the unpublished market.

Recapping this chapter. There's nothing hidden about this market. Take advantage of the six ways for uncovering unpublished positions of interest. You can greatly increase the number of interviews you might otherwise get. Plus you will be considered for better jobs and experience a lot less competition.

Quick action steps. JMAC makes this easy for our clients, and one of our divisions can place your materials. You can also do this on your own. First, use directories to identify employers to contact. For up-to-date information on decision makers below CEO level, call employers to ask for that information. Second, place your credentials with the right people in the right organizations.

As stated previously in Chapter 9, there are five channels for uncovering published openings. However, you should also focus on getting your credentials into consideration for unpublished jobs. If you really work both the published and unpublished markets, you can get 80-85% exposure for what's out there for you, instead of the 2-3% that most people get.

"Nothing ventured, nothing gained." — Anonymous

"Only those who dare to fail greatly can achieve greatly." — Robert F. Kennedy